Brief intake
Mojo (the orchestrator) receives the client brief via WhatsApp and structures it into a sprint plan.
Case Study 04 · AI Build
Mojo: A Campaign Sprint
In Under An Hour
Creative sprints for Konvert.Media took about five days, and most of that was coordination, not creative work. Mojo is the seven-agent system I built to run the whole sprint from one WhatsApp message, with a human approving every major handoff.
Sprint Time
<1 hr
Per campaign sprint
Down from a ~5-day cycle
Run Cost
<$1
Per sprint
Whole stack on one VPS for <$40/month
Build Time
36 hrs
Idea to first live sprint
7 agents · 175+ languages
01 · The Problem
Creative agencies move slowly. A typical production cycle — research, strategy, copy, production, localization — takes around 5 days. Most of that time isn't creative work. It's coordination, handoffs, status meetings, and rework.
The bottleneck isn't talent. It's orchestration.
02 · What I Built
Mojo is a 7-agent orchestration system that coordinates the entire sprint. Each agent owns a discipline — research, strategy, copywriting, production direction, localization, ops — with its own knowledge base, protocols, and learning loop.
Built from scratch in 36 hours. Runs on OpenClaw. Coordinated through WhatsApp. Outputs to Google Drive. Tracked on Google Sheets. Designed with HITL gates so a human approves every major handoff.
Same sprint scope. Minutes instead of days.
03 · How It Works
7 Steps,
End To End
Scout runs deep research
Perplexity for narrative intel, Apify for structured data extraction.
Strategist maps the thesis
Positioning, audience, and narrative thesis synthesized from Scout's findings.
Writer produces the creative
Ad scripts, hooks, headlines, taglines — with a HITL gate before approval.
Producer directs production
Production briefs and visual direction. Asset generation roadmap lands in Month 2.
Babel localizes
Outputs adapted for additional markets and languages — 175+ supported.
Ops packages delivery
Final deliverables packaged into a client-ready Google Drive folder. Every action logged.
04 · Proof
| Build time | 36 hours, idea to first live sprint |
| Sprint duration | Under an hour vs a 5-day campaign cycle |
| Cost per sprint | Under $1 |
| Agents in production | 7 specialized agents + 1 orchestrator |
| Languages supported | 175+ via the Babel agent |
| Visibility | Every action visible across WhatsApp + Google Sheets |
05 · The Stack
| Orchestration | OpenClaw multi-agent framework |
| Models | GPT-5.4 (1M context) · Claude Sonnet |
| Web intelligence | Perplexity Search API · Apify (structured scraping) |
| Coordination | WhatsApp Business API |
| Output layer | Google Drive · Google Sheets (via gog CLI) |
| Infrastructure | Hostinger VPS (32 GB) · systemd-managed |
Markdown-first agent definitions, no vendor lock-in, full observability at every layer, and the whole thing runs on a single VPS for under $40/month.
06 · What’s Next
- Month 2 — Production tool integrations (Higgsfield, Freepik, HeyGen for asset generation), a single manifest file for the entire system, and n8n integration for deterministic ops workflows.
- Month 3–4 — Vertical agent systems for adjacent verticals (lead generation, market research, outreach) using the same architecture.
- The bigger bet: agent systems that can be packaged and deployed for specific verticals — small businesses, founders, indie creators — where Apify + AI + domain knowledge unlocks workflows that previously required full teams.
07 · Takeaway
The bottleneck in creative work was never talent; it was orchestration. Mojo turns an operator's playbook, who does what, in what order, with which checks, into a system that runs it every time.